Measuring up email and social media

From Campaign Monitor

Despite email and social media being the two leading areas where businesses plan to increase their spend in 2010, and with 69% of businesses planning to integrate the two, there is very little information out there on how they measure up, let alone interact with one another.

Being the statistics-obsessed folks we are, we decided to get our hands dirty with Google Analytics and study the relationships that our site has with Twitter, Facebook and our monthly newsletter. Along the way, we’ll also touch on some of the aspects of social media that aren’t so easy to measure.

Lets compare email and social media’s role: 1. traffic-driving tools 2. attract new visitors to your site 3. engagement-drivers…

Read more Measuring up email and social media

From StrongMail.com

They posted a survey of more than 1,000 business executives reveals positive economic outlook and significant increase in marketing budgets in coming year. Download the pdf search results at the following link:

Email and Social Media Marketing Are Top Areas of Investment in 2010

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