Business Model: Inside The Sports Illustrated Swimsuit Issue

I confess, the title drew me in but once I started watching I became hooked.

It’s a multi-million-dollar secret kept under wraps every year. Six undisclosed locations, 18 bikini-clad models and 155,000 images to choose from. But when the 2010 Sports Illustrated Swimsuit Issue is finally revealed, it will be a global sensation like no other.

CNBC’s Sports Business Reporter Darren Rovell takes an unprecedented look inside the most profitable single-issue magazine franchise in the world. Find out how business, beauty, fashion and sports come together to create this much-anticipated, multi-dimensional franchise that alone generated 7 percent of Sports Illustrated’s advertising revenue in 2009.

The Sports Illustrated Swimsuit Issue means big business not only for parent company Time Inc., but also for the models, advertisers, fashion designers and locations that grace its pages. Rovell gives viewers a behind-the-scenes look at the scouting, set-up and inner-workings of the photo shoots as he travels to one of the exquisite undisclosed locations and interviews the models vying for the ultimate prize—being featured on the cover of this year’s issue and becoming a household name.

Click to watch Business Model: Inside The Sports Illustrated Swimsuit Issue

Since 1964, the secrecy surrounding Sports Illustrated’s swimsuit models and locations have created year-round anticipation. But, for the 2010 issue, the staff used social-media web site Twitter to build the buzz and give readers a taste of what’s to come.

Click to watch How Sports Illustrated uses Twitter

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Comments
4 Responses to “Business Model: Inside The Sports Illustrated Swimsuit Issue”
  1. Excellent publish! I’ll subscribe right now wth my feedreader software!

  2. it is very good share,thanks,and i like this blog

  3. Jules Perez says:

    Thanks for the post, I didn’t think of it like that.

  4. Quick Facts says:

    You you could make changes to the webpage name title Business Model: Inside The Sports Illustrated Swimsuit Issue Michael Brennan Media to something more specific for your subject you make. I loved the post yet.

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