Sharing Data Research from ShareThis

We’ve seen a number of interesting tidbits on how people are sharing across all the big social channels. We know that sharing is the core of the social web and that sharing is engaging and valuable.

Here’s how sharing behavior has changed on the ShareThis network (130,000 sites) over the last year:

– Email is still a critical part of sharing on the web today, making up 38% of all sharing.
– Facebook has exploded, growing from ~30% to 39% of all sharing on the web.
– Other social channels, such as Digg, Reddit, and others, have dropped from ~20% a year ago to 13% today.
– Twitter was barely registering on our reports a year ago and is now around 8.7% of all our shares.

Read more from ShareThis Blog


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