Facebook Plans to Build the Social Web Together

F8 Conference

Mark Zuckerberg, Facebook‘s founder and CEO, announced  Facebook’s new advancements at their F8 conference on the 21st. “This next version of Facebook Platform puts people at the center of the web. It lets you shape your experiences online and make them more social. For example, if you like a band on Pandora, that information can become part of the graph so that later if you visit a concert site, the site can tell you when the band you like is coming to your area. The power of the open graph is that it helps to create a smarter, personalized web that gets better with every action taken.”

Facebook is taking it’s “like” button and putting it throughout the web. This allows Facebook to track not only what consumers like but consumers will be able to see what their friends like. Marketing will become even more personal.

Summarized below, John Sutter’s posting on CNN breaks down What you should know about Facebook’s changes

“Like” buttons

Buttons with the word “like” and a thumbs-up icon on them are going to start popping up all over the Internet. By clicking one, you indicate that you find the content interesting, relevant or helpful. Basically, you would recommend it to a friend.

Before Wednesday, “like” buttons only were on Facebook.com. Now, they’ll be all over the place, including on this site. When you click one, you post the item — whether it’s a blog post, photo or celebrity web page — to your Facebook news feed.

Friends’ faces

A consequence of these “like” buttons will be that your friends’ Facebook profile photos will start showing up all over the web. If you see your friends’ smiling faces online, it’s an indication that they have clicked a “like” button on the Web site you’re visiting. In a way, they’re recommending it to you.

Facebook says these recommendations and social connections are the basis for the future of the Internet. Boring old hyperlinks are becoming something of the past, the company says.

No log-ins

These new Facebook features will show up regardless of whether or not you have entered a user name and password on a particular Web site.

So, say you go to Pandora to listen to music. If you have logged in to Facebook recently, you won’t have to do anything on Pandora to see suggestions about music. Recommendations from your Facebook friends will automatically show up.


Facebook announced new toolbars that other Web sites can add to the bottom of their pages. The toolbar lets you “like” a particular web page or item, and gives you information about what your friends think of the page you’re viewing.

You can also chat with friends who are currently logged in to Facebook without visiting the site.

Privacy issues

Some Internet users might worry about the fact that their Facebook profile photos, as well as their likes and dislikes, are going to show up all over the web.

At least for now, a person’s likes and dislikes are only as visible as they want them to be.

Facebook everywhere

Do you think this will make Facebook the dominant player on the Internet? Do you find the features and recommendations useful, or do they clutter up your online experience?…


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