Why not twitter? and Why only 140 characters?

87% of Americans have heard of twitter, yet only 7% have profiles from MaximumPC. Here’s a funny conversation I had with a friend on Facebook chat:

E: twitter is ridiculous to me, hahaah. not gonna lie, looks like a foreign language. too many @s and #s
Me: a lot of people think that including me until a couple months ago. i didnt want to get an iPhone either, but i’m glad i did
E: lovvvvve my iPhone
Me: get it, u would love twitter if u knew how to use it

This is the age of smart phones such as the iPhone and Droid. Much like social media, you might never thought you needed it but once you get it, you can’t imagine how you lived without it. What I’m trying to say is that there are a lot of great ways to connect with people, and businesses, using social media. Many give-aways, special offers, and incentives hit cyberspace first. It’s kind of cool to know the news before “The News.” Twitter allows for a high level of brand transparency. There is a right and wrong way to tweet so please research before jumping in. A great starting point would be 50 Ideas on Using Twitter for Business by Chris Brogan.

For a shorter list try this one out:

  1. Only tweet about s#!t that matters (period)

In baseball terms, your twitter account should be similar to a beat writer. Giving fans/followers/friends an in-depth look into the day-to-day operations of your brand. Tweeting offers real-time information to keep consumers informed on the inner-workings of your company. It’s that company’s job to make this information relevant and sharable to it’s followers! I say even if you don’t feel like tweeting, follow your favorite brands because the good ones will make it worth your while.

On on an interesting side note: Dom Sagolla answers my question, Why is Twitter only 140 characters? in his excerpt below from How Twitter Was Born

Back then, we had no character limit on our system. Messages longer than 160 characters (the common SMS carrier limit) were split into multiple texts and delivered (somewhat) sequentially. There were other bugs, and a mounting SMS bill. The team decided to place a limit on the number of characters that would go out via SMS for each post. They settled on 140, in order to leave room for the username and the colon in front of the message. In February of 2007 @Jack wrote something which inspired me to get started on this project: “One could change the world with one hundred and forty characters.

You can find me @sputtyLA


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