Social Commerce Statistics

Reviews and Recommendations

  • Consumer reviews are significantly more trusted– nearly 12 times morethan descriptions that come from manufacturers, according to a survey of US mom Internet users by online video review site EXPO.  (eMarketer, February 2010)
  • 90% of consumers online trust recommendations from people they know; 70% trust opinions of unknown users. (Econsultancy, July 2009)
  • When asked what sources “influence your decision to use or not use a particular company, brand or product”  71% claim reviews from family members or friends exert a “great deal” or “fair amount” of influence. (Harris Interactive, June 2010)
  • Facebook, blogs, Twitter and customer reviews are considered the most effective tactics for mobilizing consumers to talk up products online. (Etailing survey of 117 companies, September 2009)

Product Ratings

  • 83% of all holiday shoppers are influenced by customer reviews. (ChannelAdvisor “Consumer Shopping Habits Survey”, August 2010)
  • Highly-rated product will increase likelihood of purchasing for 55% of consumers. (eConsultancy, July 2010)
  • By 2014, 53% of total retail sales will be affected by the Web (online and Web-influenced), as consumers increasingly use the Internet to research products before purchasing. (Forrester, March 2010)

Conversion Rates

  • Shoppers who browsed the site’s new “Top Rated Products” page, which features products rated most highly by customers, had a 59% higher conversion rate than the site average and spent 16% more per order than other browsers of products. (Bass Pro Shops, June 2008)
  • Compared to a base group that didn’t read or contribute product reviews at all, people who read a review were 30% more likely to purchase a product and visitors who wrote a review were 80% more likely to convert, based on analysis across several Coremetrics clients. (Coremetrics, reported in BtoB, March 2007)

Evolution of Advertising

  • Majority of consumers (74%) rely on social networks to guide purchase decisions. (Gartner, July 2010)
  • 86% of US online retailers have Facebook fan pages. (GOOD Magazine, March 2010)
  • In the near future we will no longer search for products and services they will find us via social media. (Opinion from Socialnomics, August 2009)
  • 64% of consumers have made a first purchase from a brand because of a digital experience such as a web site, microsite, mobile coupon, or email. No other medium has so impacted—or altered—the traditional marketing funnel in this way. (Razorfish Digital Brand Experience Study, 2009)
  • 75% of US online adults are active online social participators. (Forrester, 2008)
  • Social media spending will leap by 34% by 2014, while mobile marketing will jump by 27%. (Forrester, 2009)

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