Facebook Deals for Local Businesses

Starting today, local businesses will be able to offer you deals when you check in to their place on Facebook. Deals will be rolling out over the next few days and will only be available in the United States at this time.

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Social Commerce Statistics

Social media spending will leap by 34% by 2014, while mobile marketing will jump by 27%. (Forrester, 2009)

NHL Scores Hat Trick With Twitter

The league is leveraging digital media in many ways to produce benefits for fans, sponsors and the NHL. One such program was #NHLTweetup, which saw the league sponsor fan tweetups in locations such as Chicago, Nashville and New Zealand. The program was run at minimal cost to the league; the investment included 250 man hours, 13 pieces of autographed merchandise and gift bags with a total value of just $1,000.

Study: Facebook Sharing Trumps Twitter, LinkedIn, E-mail

What’s a tweet worth? For San Francisco-based ticket sales startup Eventbrite, that’s about 43 cents.

Using Social Bookmarking in Marketing and PR Campaigns

From an individual consumption perspective for Internet readers, social bookmarking can make great sense to filter your news and information all into one place. But it also makes great sense for businesses to utilize these tools. There are a few different ways that businesses can do that to increase site traffic and grow brand recognition. The best ways are by curating information, sharing of testimonials, tracking for individual projects, and as an add-on for your public relations campaigns.

The New Twitter: What this means for your Background Image

The New Twitter launched last week and will continue it’s slow roll out to every account over the next couple weeks. The sleek design is more similar to TweetDeck and Hootsuite without the control for cross-platform posting. There is significantly much less background space available and must be accounted for personal bio’s and links…

Facebook Ads: Social Percent

Social % is defined as the percentage of your ad’s impressions where the user saw at least one friend who liked your Page, event, application, or ad.

iTunes 10 goes social with Ping

Ping is a way for Apple to get it’s feet wet in the social platforms while competing to harness the attention of its 160 million users away from browsers. “Pong” is my version of Ping 2.0. When released, Apple will be able to tweak and fine-tune to it’s users wants and artists needs.