Why not twitter? and Why only 140 characters?

In baseball terms, your twitter account should be similar to a beat writer. Giving fans/followers/friends an in-depth look into the day-to-day operations of your brand. Tweeting offers real-time information to keep consumers informed on the inner-workings of your company. It’s that company’s job to make this information relevant and sharable to it’s followers!

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Toronto Blue Jays host “Tweeting Tuesdays” at Rogers Centre

Join the Toronto Blue Jays for their first ever Tweeting Tuesdays this Tuesday April 27, 2010 as the Jays will play host to the Boston Red Sox at Rogers Centre. Blue Jays Twitter followers will have the opportunity to interact and communicate with the Blue Jays and other Blue Jays fans while watching the game. Blue Jays followers will also have the opportunity to win prizes, and experience a Blue Jays game in a whole new way…