Study: Facebook Sharing Trumps Twitter, LinkedIn, E-mail

What’s a tweet worth? For San Francisco-based ticket sales startup Eventbrite, that’s about 43 cents.

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Using Social Bookmarking in Marketing and PR Campaigns

From an individual consumption perspective for Internet readers, social bookmarking can make great sense to filter your news and information all into one place. But it also makes great sense for businesses to utilize these tools. There are a few different ways that businesses can do that to increase site traffic and grow brand recognition. The best ways are by curating information, sharing of testimonials, tracking for individual projects, and as an add-on for your public relations campaigns.

Fire Your Marketing Manager and Hire A Community Manager

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A recent BusinessWeek article called “Twitter Twitter Little Star,” describes social media as a booming industry which has caught the attention of corporations everywhere, and suggests the role of a “social media director” and what that person should do.

Using The Phenomenem Of Social Networks For SEO Purposes

Social network websites are the hottest property on the web right now, due to the exciting interactive features that can make it more interesting for consumers than traditional e-mail and basic service sites. It opens up so many fun ways to keep in touch with other people and to find new friends, as well as a number of b2b functionality too.

What is your brand’s Facebook page worth?

Although it’s quite impossible to ever know the absolute value of social media, this is a great start. I decided to conduct my own Facebook Page research with ESPN, Lululemon, and Toyota.

How to live your brand in 7 easy steps

Here are 7 ways to help live your brand through social media.
1. Find someone in your office, preferably with a marketing/design background, that best demonstrates your company’s values in their everyday life. 2. Allow that person time to research and listen. What are consumers saying about your brand? Take in the good along with the bad. Using social media to respond to criticism can help repair any tarnished relationships by asking “How can I help?” 3. Know your demographics. If Monday and Friday are the most active days on Twitter, make sure you especially have a presence on those days.

How to build your social value

Want to skip all the reading to become a social media expert right now? I’ll make it as simple as possible:
1. Define your company’s core values 2. Use those values to create relationships with other similar companies 3. Promote a discussion to better your community focusing on your message rather than your brand 4. Act on it!

How to Use Twitter to Support Customers

Regardless if you use Twitter for Customer Support or not, this is an incredible article and a must read on the power one person can bring to his company through social media! If only my friends would listen 🙂 haha. Watch the video but also be sure to read the article How to Use Twitter to Support Customers