Catapult Your Facebook Page

Having a professionally designed landing page (with a good fan conversion mechanism) can provide just the added polish you need to excite and educate a social media “tire kicker” and convert them into a motivated and loyal fan of your brand.

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Nike’s Zoom Kobe 6 Christmas Shoe

Nike’s Zoom Kobe 6 Christmas Shoe

Facebook Deals for Local Businesses

Starting today, local businesses will be able to offer you deals when you check in to their place on Facebook. Deals will be rolling out over the next few days and will only be available in the United States at this time.

Study: Facebook Sharing Trumps Twitter, LinkedIn, E-mail

What’s a tweet worth? For San Francisco-based ticket sales startup Eventbrite, that’s about 43 cents.

Using Social Bookmarking in Marketing and PR Campaigns

From an individual consumption perspective for Internet readers, social bookmarking can make great sense to filter your news and information all into one place. But it also makes great sense for businesses to utilize these tools. There are a few different ways that businesses can do that to increase site traffic and grow brand recognition. The best ways are by curating information, sharing of testimonials, tracking for individual projects, and as an add-on for your public relations campaigns.

iTunes 10 goes social with Ping

Ping is a way for Apple to get it’s feet wet in the social platforms while competing to harness the attention of its 160 million users away from browsers. “Pong” is my version of Ping 2.0. When released, Apple will be able to tweak and fine-tune to it’s users wants and artists needs.

Gatorade’s Social Media Mission Control

VIDEO: Gatorade’s Social Media Mission Control

Why not twitter? and Why only 140 characters?

In baseball terms, your twitter account should be similar to a beat writer. Giving fans/followers/friends an in-depth look into the day-to-day operations of your brand. Tweeting offers real-time information to keep consumers informed on the inner-workings of your company. It’s that company’s job to make this information relevant and sharable to it’s followers!