2011 NCAA Social Madness: Social Media for Sports Fans

NCAA March Madness

Fish Where the Fish Are and realize that some fish like to share! My favorite sport tournaments to watch are the NFL Playoffs and NCAA March Madness. Who’s your pick to win the Final Four?

Nike’s Zoom Kobe 6 Christmas Shoe

Nike’s Zoom Kobe 6 Christmas Shoe

NHL Scores Hat Trick With Twitter

The league is leveraging digital media in many ways to produce benefits for fans, sponsors and the NHL. One such program was #NHLTweetup, which saw the league sponsor fan tweetups in locations such as Chicago, Nashville and New Zealand. The program was run at minimal cost to the league; the investment included 250 man hours, 13 pieces of autographed merchandise and gift bags with a total value of just $1,000.

Study: Facebook Sharing Trumps Twitter, LinkedIn, E-mail

What’s a tweet worth? For San Francisco-based ticket sales startup Eventbrite, that’s about 43 cents.

Gatorade’s Social Media Mission Control

VIDEO: Gatorade’s Social Media Mission Control

Why not twitter? and Why only 140 characters?

In baseball terms, your twitter account should be similar to a beat writer. Giving fans/followers/friends an in-depth look into the day-to-day operations of your brand. Tweeting offers real-time information to keep consumers informed on the inner-workings of your company. It’s that company’s job to make this information relevant and sharable to it’s followers!

Toronto Blue Jays host “Tweeting Tuesdays” at Rogers Centre

Join the Toronto Blue Jays for their first ever Tweeting Tuesdays this Tuesday April 27, 2010 as the Jays will play host to the Boston Red Sox at Rogers Centre. Blue Jays Twitter followers will have the opportunity to interact and communicate with the Blue Jays and other Blue Jays fans while watching the game. Blue Jays followers will also have the opportunity to win prizes, and experience a Blue Jays game in a whole new way…

Business Model: Inside The Sports Illustrated Swimsuit Issue

CNBC’s Sports Business Reporter Darren Rovell takes an unprecedented look inside the most profitable single-issue magazine franchise in the world.