Social Commerce Statistics

Social media spending will leap by 34% by 2014, while mobile marketing will jump by 27%. (Forrester, 2009)

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NHL Scores Hat Trick With Twitter

The league is leveraging digital media in many ways to produce benefits for fans, sponsors and the NHL. One such program was #NHLTweetup, which saw the league sponsor fan tweetups in locations such as Chicago, Nashville and New Zealand. The program was run at minimal cost to the league; the investment included 250 man hours, 13 pieces of autographed merchandise and gift bags with a total value of just $1,000.

Feds Resurrect “Do Not Track” Concept for Online Ads

As much as you think a “do not track” list is a good idea, it would never happen and here’s why…

What is your brand’s Facebook page worth?

Although it’s quite impossible to ever know the absolute value of social media, this is a great start. I decided to conduct my own Facebook Page research with ESPN, Lululemon, and Toyota.

Why not twitter? and Why only 140 characters?

In baseball terms, your twitter account should be similar to a beat writer. Giving fans/followers/friends an in-depth look into the day-to-day operations of your brand. Tweeting offers real-time information to keep consumers informed on the inner-workings of your company. It’s that company’s job to make this information relevant and sharable to it’s followers!

Socialnomics on Youtube

It’s amazing how fast the world of social media moves! As many of the statistics from the original Social Media video have changed, I took a moment to refresh the video with a few new statistics and graphics.

New Survey Says Social Media Generates Business

74 percent of small business owners who were early adopters, and have been using social media for years, say it’s helped them close business, according to the 2010 Social Media Marketing Industry Report, which surveyed 1,898 small business owners.

What’s more, a resounding 85 percent of those surveyed say that the platform has created buzz for their businesses. (For the record, 91 percent of all respondents use social media.)

Global Time Spent on Social Media Sites up 82 Percent

Consumers spent more than five and half hours on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year when users were spending just over three hours on social networking sites.