NHL Scores Hat Trick With Twitter

The league is leveraging digital media in many ways to produce benefits for fans, sponsors and the NHL. One such program was #NHLTweetup, which saw the league sponsor fan tweetups in locations such as Chicago, Nashville and New Zealand. The program was run at minimal cost to the league; the investment included 250 man hours, 13 pieces of autographed merchandise and gift bags with a total value of just $1,000.

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Study: Facebook Sharing Trumps Twitter, LinkedIn, E-mail

What’s a tweet worth? For San Francisco-based ticket sales startup Eventbrite, that’s about 43 cents.

The New Twitter: What this means for your Background Image

The New Twitter launched last week and will continue it’s slow roll out to every account over the next couple weeks. The sleek design is more similar to TweetDeck and Hootsuite without the control for cross-platform posting. There is significantly much less background space available and must be accounted for personal bio’s and links…

Feds Resurrect “Do Not Track” Concept for Online Ads

As much as you think a “do not track” list is a good idea, it would never happen and here’s why…

Fire Your Marketing Manager and Hire A Community Manager

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A recent BusinessWeek article called “Twitter Twitter Little Star,” describes social media as a booming industry which has caught the attention of corporations everywhere, and suggests the role of a “social media director” and what that person should do.

Using The Phenomenem Of Social Networks For SEO Purposes

Social network websites are the hottest property on the web right now, due to the exciting interactive features that can make it more interesting for consumers than traditional e-mail and basic service sites. It opens up so many fun ways to keep in touch with other people and to find new friends, as well as a number of b2b functionality too.

Gatorade’s Social Media Mission Control

VIDEO: Gatorade’s Social Media Mission Control

For Hire: Social Media Rep for Businesses

A lot of top executives believe social media is a good job for an intern,” Lawrence says. “But that’s not effective at all. You shouldn’t put an intern in charge of social media, just as you wouldn’t have an intern handle your relationships with NBC or the New York Times. It should be someone who has a full view of your company’s agenda.